If you haven’t signed up to our newsletter, why not…? Maybe something to keep you perky in 2021 hey.
Here’s a little excerpt from the welcome intro below and you can read the rest (and sign-up)
here at this link:
https://mailchi.mp/d73ba273b23b/hop-hideout-brewsletter-ding-ding-4824526
Our 7th birthday Beer Cat (back in Nov 2020) new design by Kev Grey…
Welcome
I actually surprised myself logging into this Mailchimp account to find I'd managed to write three newsletters to you all in 2020. Last year was a bit of a blur, auto-pilot, just, just getting through and hoping for the best. Like most of you I feel. There's more I wanted to write but just couldn't find the energy or the time, so I'm sorry I didn't get round to sharing those 'doorstep Hop Hideout portraits', but there's still time hey now that we find ourselves back in national lockdown 3.0.
I hope this newsletter greets you well at home, safe and secure, it's been a tough bloody time for us all. Hope you're all ok. 11 months and ongoing, I don't think any of us imagined we would still be in this situation. Though positivity is on the horizon with vaccines, it is difficult to address all the pain and it'll be some time for that healing process to happen. If you are struggling, Sheffield Mind is a good place to look for help and support:
https://www.sheffieldmind.co.uk/
We continue to thank all our customers for your continued support and brewery/cider/wine suppliers who've kept us in tasty drinks over this tough time.
As a little re-cap of 2020, one line would say - one hell of a rollercoaster ride; one that I didn't pay to be on!
After the initial high of the beginning of the year leading into Indie Beer Feast and Sheffield Beer Week celebrations, within a few weeks we were closed along with the rest of hospitality in March, after a hectic time of re-launching our home delivery service. During that initial lockdown we closed the shop fully to try to understand and ultimately stay safe. After this period we returned to our Sheffield home delivery and UK mail order services. Driving out every weekend throughout Sheffield to bring you packages of beery joy. It felt like somewhat of an eternity, though sound tracked to better music (thanks to everyone on Twitter for the listening recommends).
We re-opened in the food hall July to November - with PPE, new till safety screens and hand sanitiser galore. Slowly starting with just walk-in retail, then adding back drink in a few weeks later. Face coverings came in on the 24th September (I remember the day as it was my birthday!), then the tiers with their substantial meals and table service (and many other requirements, big documents to read through from the Government website only hours before implementation, very stressful). In November, in line with our food hall home Kommune and Government guidance (from Thursday 5th November, Lockdown: The Sequel) we closed for walk in browsing and drinking in. Going to back home deliveries, mail order and with the additional pre-arranged click and collect.
Wanting to bring a bit of well needed joy and good light hearted fun back before the Christmas onslaught AND more importantly celebrate our 7th birthday. The only thing to do was to go virtual! Our Paws Party went ahead on ZOOOOOOOOOooooooooooom.
From December 2nd we were back open as a retail only space for walk in trade, with continued home delivery, mail order and click and collect. Newly located in a pop-up space at Kommune with its own access in what was the bakery space (door just up from main Kommune entry).
2021 didn't start how we all hoped. After a January annual holiday break, we are now back open (from Fri 8th Jan). However due to the new lockdown 3.0 and wider developments with new Covid strains, to do our part and as safely for everyone as possible, we will still be operating bringing you packages of boozy joy but reduced hours and services (Thursday to Saturday). We will only be offering UK mainland mail order, Sheffield home delivery and click and collect (the shop will not be open as a retail space for walk-in trade, you will only be able to enter for pre-arranged click and collect). Once you’ve placed your order online, we’ll be in touch to arrange and confirm delivery.
Cheers to you all,
Jules
Hop Hideout